Phoenix Petroleum won a gold Anvil and three silver Anvils at the 56th Anvil Awards for its exemplary programs that delivered significant and positive impact to the community.
Winning a Gold Anvil for the ‘Public Relations Program Directed at Specific Stakeholders-Suppliers’ category, #WeSupportSMEs is a COVID-19 program created last year by FamilyMart, the convenience store brand of Phoenix. It also won a Silver Anvil under the ‘Specialized Public Relations Program-COVID related PR Programs with Tools’ category, as an innovative program created in response to the pandemic.
Kwentong Phoenix, a project created with content development and marketing agency PageOne, won a Silver Anvil for ‘Digital Public Relations Program-Good Governance/Social Responsibility/Responsible Citizenship’.
Another Silver Anvil awardee is Phoenix SUPER LPG’s ‘Sarap Pala Magluto’ campaign that launched the company’s LPG brand nationwide. The campaign introduced the