PAGEONE Group welcomed students from De La Salle University-Dasmariñas’ College of Liberal Arts and Communication as part of their media tour, providing an in-depth look into the dynamic world of public relations. PAGEONE’s Chairman and CEO, Dr. Ron Jabal, APR, led an engaging discussion on the foundations and evolving practices within PR, sharing valuable insights drawn from his extensive experience in the media industry.
Dr. Jabal emphasized the importance of writing in the field of communication, encouraging students to embrace writing as a continuous learning process. “You keep on writing—you don’t edit right away,” he advised, underscoring the iterative nature of skill development in communication. He also highlighted the essential role of reputation in public relations and PAGEONE Group’s guiding principle, stating, “Reputation is our license to operate. People will patronize you if you have a fantastic reputation.”
During the session, students had the opportunity to ask questions, allowing for deeper discussion on real-world applications of PR concepts. Dr. Jabal addressed topics such as PAGEONE’s research-driven approach to adapting to client needs and its commitment to fostering relationships with key stakeholders, particularly within government and communities. “The value of PR is actually delivering common good, where you’re able to deliver and promote social work—it’s fantastic,” he shared.
In addition to highlighting PAGEONE’s achievements, Dr. Jabal inspired future PR professionals by delving into the significance of relationships in PR, stating, “Our success is because of our relationships and reputation. Everything emanates from that.”
Dr. Jabal also shared industry insights on current trends, such as working with influencers and lifestyle vloggers, and emphasized the importance of understanding brand identity. “A brand is not just a logo; it’s a holistic identity that requires consistent alignment with its core values and public perception,” he explained.
The event marked a valuable step in bridging academic learning with industry experience, providing the students with insights that will guide their future careers in PR and media.
By fostering such connections, PAGEONE Group reaffirms its commitment to empowering the next generation of communication professionals, helping them navigate the evolving landscape of public relations and understand the broader impact of their work on society.