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Latest articles

Stand Out From The Crowd: Building A Brand Voice That Connects

In a business landscape where diverse cultures intersect and consumer preferences evolve rapidly, the concept of brand voice stands as a crucial element in shaping consumer perceptions and fostering brand loyalty. Brand voice encompasses the...

Greener With AI: How Businesses Are Using Tech To Promote Sustainability

Due to increasing global vigilance on environmental concerns and expanding societal awareness by consumers worldwide, sustainability has become an important business value held sacred by businesses and brands. More than ever, companies across industries...

Navigating Brand Activism

The Philippines is experiencing a notable shift in corporate practice and behavior, reflecting a broader, global movement toward brands that are not just about profits but are deeply engaged in societal, environmental, and political...

‘SM Green Finds X Zarah Juan’s Tarp Project: Weaving Sustainability Into The Fabric Of Retail’

In an era where environmental consciousness is not just a trend but a necessary shift toward sustainability, initiatives like SM Green Finds stand out as models for responsible corporate behavior. Through projects under the...

Ensuring (Regulating?) Authentic Sustainability

In the evolving landscape of global commerce, sustainability has emerged as a beacon of hope for consumers yearning for products that align with their environmental and ethical values. We are not an exception to...