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Ron Jabal

Reputation Is A Relationship Capital

Scholars and practitioners continue to grapple with the concept, issue and practice of reputation management. Many have questioned whether it is important in organizations whose primary goal is a healthy bottom line. During my past...

Reputation Is Our License To Operate

WHY does corporate reputation matter? Organizations and businesses with strong positive reputation attract the best talent. When they are perceived to provide more value, they have more rooms to charge for a premium. Their customers...

Public Relations Finds Its Groove During Covid (D.C.) Pandemic

THE global health crisis brought about by Covid-19 has moved people to think B.C. is actually Before Covid and A.C. is After Covid. The impact is so huge that all facets of human...

As COVID-19 Spreads, ‘Pandemic Pantries’ Rise

With the COVID-19 pandemic still raging around the world, consumers are faced with a number of unknowns, uncertainty and a general feeling of lack of control over their precarious and risky situations. Thus, in...

The Importance Of Listening In Brand Building

We love to talk. We raise our voices to be heard. We put out information with a fervent hope that it rises above the noise—above our competitors, even industry peers. One major metric public...

Communicating In The Fourth Industrial Revolution

We are all born and reborn to and by the internet. We are now facing and feeling the mind-boggling experiences and lifestyles that are being shaped by an assemblage of technologies that blur the...

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