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Ron Jabal

The Value Of Country Rebranding (Part 2)

Countries place a lot of importance and resources in rebranding initiatives given the windfall that can happen once these initiatives bear fruits. Some benefits of any country rebranding may include the following: • Increased investment:...

The Value Of Country Rebranding

The unveiling of the “enhanced” tourism campaign slogan – “Love the Philippines” and the recent announcement of the country’s brand anchored on the tagline “We Give the World Our Best – The Philippines” have...

The Imperatives Of Sustainable Buildings And Infrastructure In The Philippines

The Philippines is a country with a growing population and a rapidly developing economy. As the country continues to grow, there is a growing need for sustainable buildings and infrastructure. Sustainable buildings and infrastructure...

Reputation In The Age Of ESG

In the post pandemic world, there is an increased pressure, drive, and public call for organizations to be more proactive in their environmental, social, and governance (ESG) initiatives. Evidently, ESG factors encompass a wide...

Towards A More Sustainable Transportation Sector In The Philippines

There has been a lot of talk about a more sustainable future in the Philippines. Policies have been developed by the government to ensure sustainability in resource management. The private sector has also taken...

Did You Know? – Reputation Stats To Live By

Do you frequently receive inquiries from well-meaning senior executives regarding the true value of reputation management? Occasionally, we are asked, “What exactly do you do? What do you bring to the table?” and “What...

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